What I do
In a nutshell, I design and build websites for the World Wide Web. I use standards compliant techniques to ensure that the pages reach as wide an audience as possible, in an effective manner, on a wide range of devices - desktop computers, mobile phones and tablets.
Generally speaking design is how the web pages look in terms of properties such as style, layout, colours, and to some extent how the website feels in terms of action buttons, navigation links and page to page transitions, whereas build means turning the design into a working website.
I work with clients to create individual websites that contain the required elements to attract and retain the user....
- Clean designs that are pleasant on the eye.
- Simple and easy to use.
- Quick loading.
- Straightforward navigation that the user can easily follow.
- Functionality and features that are suitable for the particular website.
- Convey all the information that the user might reasonably expect and be looking for.
- Search engine friendly.
- Mobile friendly.
- Comply with the relevant World Wide Web Consortium (W3C) standards and guidelines.
During the design process if the client has a corporate image with corporate colours I'll start with that, but if not I can help create one. I can generate graphics and source suitable images if they don't already exist. If the client has graphic design expertise or already uses external graphic designers I can work with them and turn those designs into practical web pages during the build process. I can advise on existing colour schemes to ensure that resulting web pages comply with the Web Accessibility Initiative Web Content Accessibility Guidelines from W3C.
I can take the client's own wording for the main website copy or I can write words if the client needs help. In any case, I'll suggest how we might adjust any wording to improve search engine performance.
If the client needs a Content Management System I can include one, or it might be worth waiting to see just how much and how often content needs changing and include one later if the need arises, thus saving on cost if turns out not to be required. If the client wants a blog I can include, or add later, a handcrafted design that blends in perfectly with the rest of the website.